Meeting the Moment
Ensuring Wildlife, People, and Ecosystems Thrive
A Message from National Wildlife Federation President and Board Chair
Federation Family, Conservation Partners, and Fellow Americans, we are living during unprecedented times. The Intergovernmental Panel on Climate Change stresses that decisive action by 2030 is critical for stabilizing the climate and preserving biodiversity. Scientists overwhelmingly agree. If we have any hope of confronting the interrelated crises of rapid biodiversity loss, accelerating climate change, and pervasive environmental injustice over the next six years, we need to rapidly reduce emissions, responsibly shift to renewable energy, and enhance resilience and community-driven conservation. Achieving monumental progress by 2030 is crucial to mitigate long-term risks like extreme weather events and biodiversity loss, underscoring the importance of public health and ecosystem restoration in global climate strategies.
Collin O'Mara
President & CEO
John Robbins
Chair, Board of Directors
Our Mission
Our Vision
Ensuring Wildlife, People, and Ecosystems Thrive
In a critical time of accelerating climate and biodiversity crises, we envision improved ecological balance and safe, equitable access to clean water, air, and land to ensure that all wildlife, people, and ecosystems thrive. Achieving our mission is now our mutual, unwavering goal.
The National Wildlife Federation commits to achieve their vision statement by:
Working across the Federation to implement effective and innovative practices, policies, and programs that benefit wildlife, people, and our planet.
Upholding the We Envision, We Believe, We Commit statements adopted by NWF Affiliates.
Expanding our impact, built through authentic relationships with existing Affiliates and with partners and communities that have been traditionally excluded.
Moving with integrity and courage to affect transformational change at the intersection between wildlife conservation and environmental justice.
Our Strategic Pillars
Pillar 1 Wildlife Recovery and Habitat Restoration
We will urgently confront
the biodiversity crisis and sixth mass extinction that threatens more than one-third of all species of wildlife and native plants in the United States and globally by developing, promoting, and enacting science-based solutions so that wildlife and people can adapt and thrive in a rapidly changing world.
Pillar 2 Climate Solutions and Clean Energy
We will urgently confront
the escalating climate crisis in collaboration with partners to realize a world with thriving wildlife populations, resilient ecosystems, sustainable communities, and equitable access to high-quality opportunities to the clean energy economy.
Pillar 3 Environmental Justice and Resilient Communities
Amplify the voices
of marginalized communities to build and support an unstoppable movement that secures clean water, clean air, thriving and healthy communities, wildlife, and ecosystems for all.
One Federation Foundation
Build a stronger,
cohesive, and collaborative One Federation that can achieve significantly greater results for conservation, embodying the shared values and Affiliate adopted resolutions which together provide a common vision and priorities, and recognizing that strength in each of its members increases the strength and impact of the Federation as a whole.
Realization Foundation
While embodying
NWF's organizational values and being guided by its vision, we will power NWF’s mission and strategic plan by creating operational excellence, achieving long-term financial health and resilience, and cultivating an exceptional
workplace culture.